Ruth had an international career in Marketing & Innovation with 17 years’ experience at Diageo spanning both technical and marketing. She has a passion for helping teams understand their customers and deliver experiences and products that will excite them. Ruth is committed to making the complicated simple and has worked on a range of marketing projects for EY, BT, BA, Boden, Legal & General, Zain (telecoms) Shell (forecourts), Akzo Nobel, Dairy Crest, Diageo, Novo Nordisc, Carlsberg Bacardi, Heineken and Constellation Wines, and has run client events worldwide across Europe, Asia, Australia, Africa and the USA.